What is Outbound Marketing?
Outbound marketing is a broad term for messaging, advertisements, and other communications that attempt to attract sales lead prospects who might not be aware of your product, business, or service. Another distinction is that the typical recipient is not actively searching or shopping for what you are selling. This is why it is also known as interruption marketing. Your message interrupts or brings an unexpected awareness of your brand or product to the recipient’s attention. Modern outbound marketing efforts include unsolicited phone calls, cold email marketing campaigns, posts and promoted social media campaigns, and advertisements on websites.
What is Inbound Marketing?
Inbound marketing offers valuable content and resources on topics and products as a way to attract prospective buyers or customers, build brand awareness and authority, and drive lead conversions that translate into sales and revenue. Inbound marketing uses search engine optimization, landing pages, custom content assets, social media campaigns, and more to guide prospects down the buyer journey. Inbound marketing uses different channels than traditional outbound marketing (billboards, mailers, radio and t.v. ads) and offers prospective clients something valuable based on what they are searching for (instead of broadcasting a message to the general public).